American Airlines and US Airways recently merged and redesigned their entire brand for the first time in 50 years. To launch their fresh new sleek style, the company is running a campaign entitled “the new American is arriving.” Inspired by recent events in Syria, I wanted to force people to question whether or not the new American is really arriving. Are we progressing? Or is the way we handle government moving us backwards. With photoshop I edited one of the American Airlines ads and simply switched the words “arrived” to “delayed” and “US AIRWAYS” to “US ARMY.” I also added smoke in the background to create a war landscape as well as fighter planes flying above. I printed out several copies of the image and lamented them to look like the safety pamphlets you would find on the airline seat. I planted them in the backs of numerous airplane seats. These subtle changes are a way to force the travelers on the plane to question, even for just a moment, America’s future and where we are headed.
Delayed American, a set on Flickr.